Working Successfully in Asia: On brand development, communication, innovation & consumer understanding


Written by Suzy Clemo

Our passion for Asia is borne out of a deep respect for its diverse cultures both in terms of consumers and research communities. Our approach to research in Asia is all about relationships.

Collaboration
RDSi have been working successfully in Asia over 25 years. We have established collaborative relationships with research partners, so that they are an extension of our team. We can call on them at any time to gain local expertise.

Partnership
True partnership is a relationship of equals. We share the brief with our partners as soon as we can to gain advice and recommendations on the ideal methodology to work in their market, so you get closer to your consumers.

Consumer intimacy
Understanding your consumers in Asia using digital ethnography. We can observe and interact with your consumers in real time whether they are at work, at play, relaxing or socialising.

Semiotics
The perfect partnership of consumer insight and semiotics to understand Asian cultures on both an intimate and broad scale.

If you have a burning question or brief focussed on Asia – give us a call