Plastics: a fresh(er) perspective

Written by Dan Solkin

As part of our research into the effects of the plastic crisis on consumer behaviour, we recently published an article called The Ethical Tipping Point: Affecting Consumer Behavioural Change in Plastics Waste.

As well as this, we also took the opportunity to take our cameras to a university freshers fair to uncover how the plastics crisis is perceived by an upcoming generation of consumers. What we discovered was a generation of young people who are increasingly conscious of their plastic usage and are calling on brands to help drive social change.

Check out the video below to see how young consumers are responding to the plastic crisis, and get in touch with us if you would like to find out more!

Contact either Davina O’Donoghue or Dan Solkin for more information.

Plastics from RDSi on Vimeo.