From Gatekeeper to CEO


Written by RDSi

Mum is no longer just Gatekeeper of the household, she is actively running it; She is CEO.

This qualitative self-funded study dives into the world of mum and her ever evolving relationship with brands.

There have never been more brands demanding mum’s time and attention and she has never been as demanding of them in return. She is open to new propositions and willing to embrace new products but will be quick to ‘fire’ those that are not working out.

If your brand fits her needs, mum can be your biggest brand advocate, on and off-line – spreading the news to an extended set of peers.

Contact us to learn more on how to engage mums, and let them do the marketing for you!

Ensure your brand is hired and not fired!