Victoria loves to people watch; trying to understand them and figure them out. It’s perfect then that she’s a qualitative researcher, allowing her to be nosey without feeling guilty.
As an international researcher (who loves to travel and discover new places), she understands how brands work across the globe and the importance of cultural nuance.
Victoria is most passionate about innovation; whether that be researching new products for clients or working on new inspiring methodologies to meet client objectives.
Case Studies and Articles
January 5th, 2018
The overriding marketing objective was to drive penetration amongst non/lapsed users for a…
January 4th, 2018
Our client identified a gap in the market and created a new product for women aged 50 and …
June 28th, 2017
The workshop aimed to convey the power of one-to-one consumer experience – In an eve…
June 27th, 2017
The objective was to assess a new campaign, identifying the strength / uniqueness of the c…