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Tim started his career as an analyst at a marketing consultancy and quickly discovered a passion for turning data into meaningful and actionable narratives. His subsequent move to market research was the perfect fit.

Tim is experienced in managing multi-discipline projects and helping his clients get to the heart of their research issues in the most effective way. Studies vary but he often finds himself joining the dots between consumer behaviour and client's strategy, unpicking people's relationships with brands and exploring opportunities for new concepts and ideas.

At RDSi, Tim has been lucky enough to work with some fantastic brands and clients, but just as importantly he works with a team of really smart and creative people.


Case Studies and Articles

Case Study

Brand Tracking in Clothing & footwear

March 6th, 2018

In 2016/17, we launched a new Brand Equity Tracker (BET) with one of the UK’s largest reta…

Case Study

Unlocking winning ideas in the premium chocolate market

February 25th, 2018

Our client came to us looking for a global positioning for their premium chocolate brand. …

Case Study

Easter Portfolio & Design Development

April 19th, 2016

Our client was looking to optimise their range of Easter products through a revamp of thei…

Branding, Design Product-Development, Food, Packaging, Retail

Case Study

Using a different methodology to get to the right concept

January 20th, 2015

“We have 3 brand concepts – how do we get to the right solution?  We need to make a …

Branding, Choice, Communications

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.