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Associate Director

Suzanne works in RDSi’s London office, as part of their qualitative team. She works across UK and international research, with regular involvement in strategically driven global projects.

Suzanne thoroughly enjoys working across a wide range of sectors at RDSi, including NPD, advertising and FMCG and has a range of experience across different life stages, including mum and kids research.

Suzanne is heavily involved with RDSi’s online qual research, regularly managing online communities.

She has also had great involvement in RDSi’s thought leadership papers such as Gatekeeper mum to CEO and Living Sustainably and enjoys keeping abreast of wider trends.

Case Studies and Articles

Case Study

Evaluating TV programme ideas for a global children’s programme maker

May 15th, 2014

Our client needed to know if the idea for a new children’s TV programme was relevant…

Children, media

Case Study

Developing the optimum group of merchandise for primary aged children

January 27th, 2014

Before the launch of a blockbuster film, our client wished to explore and identify which c…

Children, Movies

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