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Associate Director

Sarah started her career in the Insight team at a Leeds-based advertising agency, before moving to RDSi in 2014. She relishes her role as a dual-skilled researcher, and champions mixed-methodology working amongst clients and peers.

Her particular areas of interest are brand strategy and creative development - she loves seeing the germ of an idea come to fruition under our guidance, leading to real change for clients and their consumers.


Case Studies and Articles


Modern Masculinity Notes:
Grayson Perry – All Man

June 21st, 2016

As part of our ‘Modern Masculinity’ series, we will be reviewing the latest thinking in TV…

Case Study

How do we go beyond satisfying? How do we delight?

August 27th, 2014

A leading UK retailer needed to identify the next service innovations to delight customers…

Innovation, Retail, Shopping

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Let's work together

If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.