Robyn is a qualitative specialist, and has built up experience in a wide range of sectors, with a particular interest in FMCG and Fashion.
Robyn loves getting to know the customers of different brands in order to inform her clients on how best to refresh their strategy, and meet the needs and wants of their audience. Her favourite projects involve joining consumers in trawling through their cupboards to better understand clothing style and inspiration, and fridges to understand cooking repertoire and habits. Robyn truly believes in the importance of bringing the consumer to life for the brands she works with. Robyn is currently working in Australia for our partners Galkal.
Case Studies and Articles
January 30th, 2018
We hear a lot about the Over 50s… the most disposable income of any other generation…
January 29th, 2018
Our client, a multi-channel home and garden retailer, were aware of their customers’ older…
October 19th, 2016
A distance learning provider wanted to better understand a key audience to their evolving …
November 16th, 2015
In 2014, a major retailer introduced POS ‘fins’ in a large area of the store at considerab…