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Emma has a diverse qualitative experience, her real interest and passion lie in problem solving and understanding consumer motivation. Emma is one of RDSi’s international experts, where she applies a strategic lens to understanding how brands and advertising can operate across markets and cultures.

Emma has a real enthusiasm for innovative methodologies that really help her clients achieve their objectives in a way that makes the research assessable to both the stakeholders and wider audiences. Creating and designing new approaches to a problem gives her real enjoyment.

As a qualitative researcher Emma truly believes in the ability of qualitative research to help clients move their brands and businesses forward, as such Emma is often involved in client training and workshops to help build understanding and best practise in research, supporting and helping her industry move forward.

emma.oconnell@rdsiresearch.com

Case Studies and Articles

Article

Enabling techniques for online communities

June 9th, 2016

RDSi recently held an internal lunch ‘n learn session on Projective and Enabling Technique…

Case Study

EXPLORING THE SCOPE OF A CHILDREN’S HEALTHCARE BRAND AND DEVELOPING EARLY STAGE CONCEPTS

May 9th, 2016

A healthcare professional came to us to understand their brand equities and the scope for …

Children, Exploration, Health, NPD

Case Study

Helping clients better understand their consumers with our training programmes

October 6th, 2015

The innovations team needed to bring the consumer into the heart of their thinking.   More…

Case Study

Exploring brand image in the competitive context

May 13th, 2014

A 4 market exploration of how brands within Cold & flu are building an emotional connectio…

Branding, Semiotics

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.