Emma has a diverse qualitative experience, her real interest and passion lie in problem solving and understanding consumer motivation. Emma is one of RDSi’s international experts, where she applies a strategic lens to understanding how brands and advertising can operate across markets and cultures.
Emma has a real enthusiasm for innovative methodologies that really help her clients achieve their objectives in a way that makes the research assessable to both the stakeholders and wider audiences. Creating and designing new approaches to a problem gives her real enjoyment.
As a qualitative researcher Emma truly believes in the ability of qualitative research to help clients move their brands and businesses forward, as such Emma is often involved in client training and workshops to help build understanding and best practise in research, supporting and helping her industry move forward.