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Senior Research Director

Dave has taken the lesser travelled path of returning to agency side from client-side, a move made in 2016 following six years of research in media and publishing.

In this time Dave assisted in the creation of an entirely new insight function at Hachette UK, as well as spending three years at Future Publishing, award winning innovators in digital and online media.  

Having survived the trials of client-side research, Dave now helps his former peers, working with our Leeds team of qual and quant researchers.


Case Studies and Articles


Say what you really mean!

October 23rd, 2018

When we are asked a question, there are two ways in which we tell our answer. The first is…

Brand Tracking, IRT, System 1, System 2


100 Days of Displaced Data

October 5th, 2018

This month we reached the climax of our 100 Days of Displaced Data, a century of daily Twe…

Refugee crisis, The Worldwide Tribe


The Threshold of Trust

March 21st, 2018

They say that trust takes years to build, seconds to break, and forever to repair; and now…

Brand Trust


The Researcher’s Workspace

October 23rd, 2017

It dawned on me recently that many professions have an archetypal working environment that…


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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.