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Research Director


Caroline started her career by working in public sector research, which sparked a particular interest in speaking to hard to reach audiences. More recent experience has involved retail, food and NPD.

Caroline enjoys multi method approaches that involve bringing the numbers to life by probing the whys, and loves really getting to know people, whether this is rummaging through their wardrobes or joining families for dinner as they get their kids to try new products.

Caroline enjoys the opportunity to present data in new ways to, helping clients to understand the key insights, and making it easy for them to share this wider in their organisation.

caroline.mchugh@rdsiresearch.com

Case Studies and Articles

Article

Loneliness hits earlier than you think

February 13th, 2017

We’ve long been aware of the issue of loneliness for our aging population. Casserole Club …

Case Study

Understanding the needs of students based on their attitudes not demographics

October 18th, 2016

Our client was looking to get a better understanding of the issues facing their students a…

Segmentation

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.