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Associate Director

Andy joined the Leeds team in 2010 as a placement student while studying for a degree in Business Studies at Leeds Metropolitan University. He returned to university to finish his studies and re-joined the team in 2012. Andy is a dual-skilled researcher and continues to work across both qualitative and quantitative methodologies and has a particular interest in how technology can be used within market research. Andy has built up significant experience in a wide range of sectors including retail, fashion, technology, food and drink, finance, b2b and b2c.


Case Studies and Articles


All You Need Isn’t Love: Using Evidence-Based Marketing Principles To Win New Fans Consumers

June 21st, 2017

We were delighted to be given the opportunity to present at the most recent AURA Conferenc…


Keeping track of Generation Y

October 21st, 2016

So what exactly are Millennials up to these days? Understanding what makes Millennials tic…


What we do and how we do it

June 1st, 2016

Eye-tracking is becoming a much more established methodology here at RDSi – we find oursel…


Modern Masculinity:
Starting The Conversation

May 5th, 2016

In his upcoming Channel 4 series All Man, Grayson Perry investigates masculinity through t…

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.