Articles

In addition to ad hoc project work, we believe it is important to always have our finger on the pulse of consumer behaviour and our Thought Leadership is evidence of this. We regularly immerse ourselves in different topics or targets according to macro market trends. This work helps keep us engaged and informed on broader consumer issues and how they impact on attitudes and behaviours particularly in our clients categories.

Gen Z – The Generation of Sobriety?

Written by on November 22nd, 2018 in .

Continuing in our mission to unearth the behavioural motivations that fuel Generation Z, RDSi have cast a lens over a particularly hot topic – alcohol consumption.  Are the 13 to 23-year olds of 2018 more sober than Generation X and Y, and their Millennial predecessors?  With conflicting reports littered throughout the media, it is difficult… Read more »

Plastics: a fresh(er) perspective

Written by on November 9th, 2018 .

As part of our research into the effects of the plastic crisis on consumer behaviour, we recently published an article called The Ethical Tipping Point: Affecting Consumer Behavioural Change in Plastics Waste. As well as this, we also took the opportunity to take our cameras to a university freshers fair to uncover how the plastics… Read more »

Young people helping to disrupt the norm around mental health treatment discourse

Written by on November 7th, 2018 in , .

Young people have been at the forefront of raising awareness and publicly sharing their stories of mental illness. Our recent in-house work on Generation Z at RDSi found that Gen Z are the first generation to fully embrace the importance of mental health. They are highly concerned about their futures, they feel more stressed and… Read more »

The Ethical Tipping Point: Affecting Consumer Behavioural Change in Plastics Waste

Written by on November 5th, 2018 in .

Sir David Attenborough’s program, Blue Planet II, was a tipping point quite possibly unlike any other in our mass media history. Consumer behaviour and consequence were suddenly undeniable and for one brief moment, an intention was born to do things differently: to attempt to stem the suffocation of our planet with this epoch’s most brilliant… Read more »

Say what you really mean!

Written by on October 23rd, 2018 in , , , .

When we are asked a question, there are two ways in which we tell our answer. The first is the explicit answer we give to the question; “Yes” or “No”, but the second is the implicit signals that we give off unwittingly before even opening our mouths. These responses are driven by our System One… Read more »

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