Showing results for Food

Case Study

Using in-home breakfast immersion sessions with Indian families to identify future product opportunities

June 27th, 2017

Our client needed to better understand the breakfast occasion in India; uncovering consume…

Asia, Food

Case Study

Easter Portfolio & Design Development

April 19th, 2016

Our client was looking to optimise their range of Easter products through a revamp of thei…

Branding, Design Product-Development, Food, Packaging, Retail

Case Study

Identifying winning concepts

February 4th, 2016

A  major food manufacturer developed a product with an added health benefit, and needed to…

Claims, Food, Packaging, Retail

Case Study

Identifying white space for a new brand

September 11th, 2015

The challenge here was to explore and understand health food trends with the view to ident…

Exploration, Food, Health, Innovation

Case Study

‘Professional snooping’; in-home ethnography reveals the full picture for on-demand coffee brewers

April 23rd, 2015

The brand team for a popular in-home, on-demand coffee machine needed to identify powerful…

Ethnography, Exploration, Food

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