Our Latest Hot Topics

We believe our Thought Leadership helps us as researchers develop a greater understanding in key areas or with key audiences and we are always willing to share this knowledge with our clients, either as part of a project where relevant, or simply as a ‘Lunch and Learn’ session for brand teams. Keep coming back to see what we are working on and do get in touch if you want to learn more.

The Over 50s Generation: Welcome to the liberating lifestage

To quench our unwavering desire to understand people, RDSi frequently conduct our own exploratory research into misunderstood consumers. When it came to selecting our subject in 2017, we realised that over a decade had passed since we took the time to explore the interesting and diverse world of the over 50s. True to their increasing… Read more »

Millennials Mindcast: Autumn Update

Our millennials qualitative digital hub is now well underway! We’re aiming to get an in-depth understanding of the behaviours, habits and user experiences of our millennial consumers. As researchers, not only have we been fully immersing ourselves into the lives of our participants via the digital hub, but we’re also following our them on social… Read more »

Millennials Mindcast:
NOW LIVE!

Our new trailblazing digital community following the lives of millennials is now live! Over the next few months, we will be keeping in touch with a group of millennials who have just started life at university via a digital hub. The aim is to keep track of all the latest trends and issues that matter… Read more »

Uncovering the lives of the over 50s

The over 50s are a diverse, nuanced group, dealing with a wide range of issues from retirement and health challenges through to finding love again.  In our investigations to date, we’ve glimpsed some intriguing insights into their lives we’d like to share.   Reluctant Retirees – is delaying retirement a desire or a necessity? The… Read more »

Rites of Fatherhood

RDSi get up close and personal with Dad2015!  This new breed of hands-on fathers nurture, cook and shop, and bring their own aspirations and preferences to the shopping arena. Is this dad so different from his predecessors? Dad2015 is reworking the hard-wired notion of ‘provider’ into a more rounded one with a stronger  emotional element. … Read more »

Let's work together

If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.