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2005 - 6
Single Vision
A seminar exploring what it means to be single.
1. lone parents and their children
The normality of the lone family. Prepare to have your assumptions challenged about lone parents and their kids. Learn how new styles of parenting are having far reaching implications on how kids and adults relate to each other and discover how this translates into new consumption patterns and styles of shopping.
2. me generation
We focus on how being single for longer has created a new generation of consumers who face the challenge of how to make the most of their liberated lives. We look at how brands have a fundamental role to play in filling the space previously occupied by married and family life. RDSi introduce you to thinking about the importance of brand behaviour in providing ocnsumers with positive single experiences.
3. tribes
We take a look at how singles group together in different networks in order to gain a sense of support and belonging. Examining how brands need to relate to consumers who won't respond to mass market messages, but apply group thinking to the decision making process.
4. new beginnings for seniors
Our final offering reminds us that the older we get, the more likley we are to be single. We look at how becoming 'newly single' in later life no longer means a drift towards lonely dislocation. Presenting us with an alternative picture of seniors reinventing themselves for their third age.
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