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2004
What women want?
Is the way women are depicted in brand communication a fair reflection of how they feel, or want to be addressed? We look at: How women really see themselves; What they aspire to; How this changes across cultures; The implications for brands. In our quest to establish what women want, we have undertaken a qualitative study on the many facets of women's lives today. We reached across cultures, using fieldwork from the UK, Brazil, France, Germany, Italy, Philippines and complementary perspectives from Russia.
We give you...Insight
What is insight? How do we recognise it when we've got it? How should we act on it? In this interactive seminar, participants will tackle insight head on and: Examine and perform exercises which help generate deep insight; Practise connecting insight with strategic thinking; Learn about customer closeness and how to generate insights from meeting the people who buy your brand; Debate and define insight to evolve personal understanding
Man 2 Man
New man? New lad? Metro-sexual or ineffectual? Positionings that are appealing and relevant to men can cut across many different dimensions. In this research we explore... Perceptions of personal identity; Expressions of masculinity; Appealing and relevant imagery Gender roles; Aspirations encompassing different lifestages, outlooks and approaches. This seminar is for anyone looking to know what really makes men today tick. Leverage the learnings to show how your brand understands....man!
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