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2003
From Pitch Fork to Halo
The corporate social responsibility challenge
As the corporate behaviour behind consumer brands comes under ever greater scrutiny, we look at the dynamics at work in the corporate social responsibility area. What are the values, beliefs and perceptions of the different stakeholders? What are the potential barriers and opportunities that lie ahead for corporations in relation to CSR? To find out, we spoke in depth to: Consumers, Consumer focused companies, The voluntary sector, The city, CSR experts
Little 'n' Large
The latest findings from RDSi's ongoing research programme has taken us deeper into the lives of parents with pre-school children. We explore:
- How the pre-school market segments.
- How parents feel about the growing number of products and services targeted at this market.
- How parents divide responsibilities when it comes to bringing up children.
- Who makes the brand and purchasing decisions.
We will also be looking at education and stimulation: What mums classify as 'education' What they include in their remit of responsibility What tools they use when teaching their children
A Different Way to Research Children
RDSi have recently conducted research into the lives of children and teenagers aged 5-16yrs using observational and ethnographic techniques. Our researchers immersed themselves into their world spending time observing them in school, in home, in shops and keeping in touch with children via an email panel. RDSi want to share their insights and their experience of using these new methodologies with you. Find out what happened when we left a video camera with a group of teenagers for the weekend!
Boom or Bust
Are the growing pains of todays youth felt even more acutely than in more stable times? What are the attitudes of a generation who grew up through the boom of the 90's and are now maturing in a climate of uncertainty? How are they coping? How have they changed? What are the implications for your brand?
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