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2002
Back to School
In our multi-skilled lives we are all urged to take on lifelong learning. So what is it that qualitative researchers know, think you would like to know more about: How to ask questions? What are the skills of listening and how do I hone them? How would I recognise a group dynamic or know what its significance is? If you commission research or regularly watch groups here is the opportunity to examine the process and learn from experienced qualitative researchers.
- How to ask questions that get to depth
- How good listening skills can help you hear more
- How interpersonal dynamics impact on group outcome
Get ready to practise the 'arts' of asking, listening and interacting and we guarantee you will also find a use for all these skills both inside and outside a research context!
Thought For Food
Everyday, someone at RDSi is talking about and listening to consumers' views on food. The whole subject of food has never been more complex or open to such a diverse variety of perceptions; and the challenge to our own understanding has never been greater.
In order to help you get closer to the issues that affect your brand, we have supplemented our own experience by examining the perspectives of psychological and anthropological thinkers in order to deepen our understanding of consumers' relationships with food.
We believe this seminar will add a new dimension to your own thinking by suggesting learnings from:
- Social psychology
- Social anthropology
- Bio physiology
- If food is your business, we'll give you plenty to chew on....
Little 'n' Large
An insight into the lives of those with pre-school children or expecting their first child, exploring parents' values and attitudes in relation to their children, their perceptions of brands within this market and the influence of pre-school children on purchasing decisions.
- How does the pre-school market segment in terms of parent types?
- How do parents/mothers to be view brands within this market and what makes a brand 'child friendly'?
- At what age do children begin to influence the purchase decision and for which products?
- What are parents' biggest concerns in relation to their children?
- This seminar will explore these issues using original research conducted by RDSi
Silver Surfers or Grey Laggards?
In our most recent work on the grey market, we examined how the over 55's have adopted and adapted to new media technologies.
We explore how different technologies are relevant to the grey market and look at how age affects the way in which we learn new skills and take on new ideas.
Who is most likely to be a silver surfer and who is sticking to more familiar forms of technology?
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