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Founder and CEO

Wendy Mitchell, founder and CEO of RDSi with a passion for research and what it can deliver to clients’ businesses. Our skill is enabling people to share with us what they really think and feel, to push ourselves to find new ways to explore how people really behave, combining rigorous analytical thinking with creativity, constantly challenging the status quo to reach better outcomes for our clients.

We have to adapt to new challenges, to innovate and that’s exciting. That has enabled me to continue to manage and grow RDSi with one foot in the now and one foot in the future, whilst staying true to our philosophy and our commitment to deliver excellent research and consultancy. I look forward to working with you.


Case Studies and Articles

Case Study

Converging research and semiotics to see the bigger picture of brand dynamics

May 22nd, 2014

Understanding the attitude of women in South East Asia and their behaviour, perceptions a…

Asia, Branding, Culture, Semiotics

Case Study

Guiding the development of a new global kids cheese brand

As our client was starting from a clean sheet, there was a need to screen a large number o…

Children, Food, NPD

Case Study

A multi-country study exploring the product development and positioning of a new cheese

January 27th, 2014

With a keen interest to identify white space within the cheese category, our client commis…

Online, Retail

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Let's work together

If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.