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Research Director


Victoria loves to people watch; trying to understand them and figure them out. It’s perfect then that she’s a qualitative researcher, allowing her to be nosey without feeling guilty.

As an international researcher (who loves to travel and discover new places), she understands how brands work across the globe and the importance of cultural nuance.

Victoria is most passionate about innovation; whether that be researching new products for clients or working on new inspiring methodologies to meet client objectives.

Victoria.Duckworth@rdsiresearch.com

Case Studies and Articles

Case Study

Exploratory research with over 55’s to understand their attitudes to health

January 5th, 2018

The overriding marketing objective was to drive penetration amongst non/lapsed users for a…

Case Study

Innovation research with women aged over 50

January 4th, 2018

Our client identified a gap in the market and created a new product for women aged 50 and …

Case Study

Consumer Connection: Enabling senior stakeholders to really get to know their consumers in a relevant, engaging & time efficient way

June 28th, 2017

The workshop aimed to convey the power of one-to-one consumer experience – In an eve…

Case Study

Exploring a comms campaign using our 360° digital technique

June 27th, 2017

The objective was to assess a new campaign, identifying the strength / uniqueness of the c…

360°, Communications, Digital

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.