Sarah started her career in the Insight team at a Leeds-based advertising agency, before moving to RDSi in 2014. She relishes her role as a dual-skilled researcher, and champions mixed-methodology working amongst clients and peers.
Her particular areas of interest are brand strategy and creative development - she loves seeing the germ of an idea come to fruition under our guidance, leading to real change for clients and their consumers.
Case Studies and Articles
June 21st, 2016
As part of our ‘Modern Masculinity’ series, we will be reviewing the latest thinking in TV…
August 27th, 2014
A leading UK retailer needed to identify the next service innovations to delight customers…