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Research Manager


Sally’s degree in Philosophy sparked an interest in understanding people and the way they think. She went on to work in the Marketing Strategy team at Asda which developed her interest to understanding people as consumers, leading her to a career in qual research.

Since joining RDSi in 2015, Sally has developed a range of skills, from traditional to digital, working globally for some of RDSi’s key clients – particularly in consumer healthcare. She has a particular interest in innovation, as she loves to be part of the journey from the beginning, watching products and ideas come to life.

sally.mears@rdsiresearch.com

Case Studies and Articles

Case Study

Working flexibly and cost effectively to deliver quick turnaround feedback on 7 creative executions

July 5th, 2017

A new client came to us having been through 3 previous rounds of research to crack their a…

Case Study

Using a 60 person digital research community to inform financial consumer strategy

May 31st, 2016

A leading UK financial service provider needed to develop a clearer understanding of the r…

Case Study

Understanding desired product attiributes to help with npd development

May 9th, 2016

A consumer healthcare client came to us to understand how they could steal market share fr…

Exploration, Health, NPD

Case Study

USING A MULTI-STAGE QUAL/QUANT APPROACH TO INFORM THE HIGH-PROFILE ROLL OUT OF UPDATED BRANCHES FOR A FINANCIAL CLIENT

A leading UK financial service provider was in the midst of remodelling their branches; fr…

Finance, Qual, Quant

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.