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Research Manager


Robyn is a qualitative specialist, and has built up experience in a wide range of sectors, with a particular interest in FMCG and Fashion.

Robyn loves getting to know the customers of different brands in order to inform her clients on how best to refresh their strategy, and meet the needs and wants of their audience. Her favourite projects involve joining consumers in trawling through their cupboards to better understand clothing style and inspiration, and fridges to understand cooking repertoire and habits. Robyn truly believes in the importance of bringing the consumer to life for the brands she works with. Robyn is currently working in Australia for our partners Galkal.

robyn.drysdale@rdsiresearch.com

Case Studies and Articles

Article

The Age of Compassion

January 30th, 2018

We hear a lot about the Over 50s… the most disposable income of any other generation…

Case Study

How tone of voice across different channels can work to empower the 60-80-year-old demographic and build brand warmth

January 29th, 2018

Our client, a multi-channel home and garden retailer, were aware of their customers’ older…

Case Study

Understanding millennials who didn’t go into further education

October 19th, 2016

A distance learning provider wanted to better understand a key audience to their evolving …

Case Study

Eye Tracking to Explore POS

November 16th, 2015

In 2014, a major retailer introduced POS ‘fins’ in a large area of the store at considerab…

Eye-tracking, POS, Retail

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.