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Managing Director


What’s the best thing about working in market research? Seeing your work come to life; whether that’s on the supermarket shelf or on the big screen. As a consumer nothing is more satisfying than finding the perfect product for you, or the brand that fits your style just so; being able to help that happen is a great reason to go to work everyday.

As a qual specialist Kat has worked with many household brands within the UK and globally, advising clients on brand strategy, comms and innovation to ensure the consumer is at the heart of how the their brand lives and breathes.

Katrina.Copsey@rdsiresearch.com

Case Studies and Articles

Case Study

Putting the consumer at the heart of key measurement tools

September 11th, 2015

An opportunity to refresh a global tool used to aid our client with category understanding…

Culture, Engagement, Ethnography, Exploration, International, Semiotics

Case Study

Identifying white space for a new brand

The challenge here was to explore and understand health food trends with the view to ident…

Exploration, Food, Health, Innovation

Article

Working successfully in Asia

August 19th, 2015

Asia boasts some of the most dynamic economies in the world. With a rising middle class as…

Article

Online Communities have come of age

May 5th, 2015

Yes, online communities have been around for a while. But it’s taken time for their value …

Online

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.