What’s the best thing about working in market research? Seeing your work come to life; whether that’s on the supermarket shelf or on the big screen. As a consumer nothing is more satisfying than finding the perfect product for you, or the brand that fits your style just so; being able to help that happen is a great reason to go to work everyday.
As a qual specialist Kat has worked with many household brands within the UK and globally, advising clients on brand strategy, comms and innovation to ensure the consumer is at the heart of how the their brand lives and breathes.
Case Studies and Articles
September 11th, 2015
An opportunity to refresh a global tool used to aid our client with category understanding…
The challenge here was to explore and understand health food trends with the view to ident…
August 19th, 2015
Asia boasts some of the most dynamic economies in the world. With a rising middle class as…
May 5th, 2015
Yes, online communities have been around for a while. But it’s taken time for their value …