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Research Manager


Dan is a dual-skilled researcher with experience of using both qualitative and quantitative methods in order to bring clients closer to their consumers.

Dan specialises in using digital methodologies such as online communities and apps, and relishes any opportunity to demonstrate to clients how they can be used to unlock insight.

While he has experience across a range of different sectors, he has developed a particular interest in online retail, banking and finance, and is dedicated to bringing the findings of a project to life in a clear and visual style.

dan.solkin@rdsiresearch.com

Case Studies and Articles

Article

Plastics: a fresh(er) perspective

November 9th, 2018

As part of our research into the effects of the plastic crisis on consumer behaviour, we r…

Case Study

Feeding into the new brand strategy for a financial service client

September 18th, 2017

As part of a review and re-development of its brand strategy and vision, one of our financ…

Brand Strategy, Community, Finance

Case Study

Understanding family days out in order to inform comms strategy and increase Profitability

May 27th, 2016

A heritage railway run by volunteers wanted to increase visitor numbers and encourage more…

Comms, Consultancy, Days out, Family, Qual

Case Study

Consumers in the golden Quarter

May 9th, 2016

A major online retailer wanted to understand the changing needs, attitudes and behaviours …

Fashion, Online, Quant, Retail

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Let's work together

If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.