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Sara James
Research Manager
Sara joined rdsi in 2006 and has over 4 years' experience in qualitative research. She is a fashion and retail specialist but also enjoys working across other sectors such as FMCG, media and food and drink. She is competent in numerous methodologies, with particular interest in modern approaches such as running panels, blogging and using social networking sites.
More recently Sara has
been focusing on brand strategy and development, new product
development, concept testing and category development.
Loves: Citybreaks,
sunsets, retail therapy and sunflowers
Dreams of: travelling the world and living by the sea |
