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Emma O'Connell
Associate Director
Emma worked as a quantitative researcher before changing sides to qual in 2002. Since working in qual she has gained experience in a number of categories primarily shopper research, category management, concept positioning and optimisation, NPD and brand studies – positioning, line extensions etc. Emma specialises in understanding consumer motivations. Job satisfaction for Emma is about bringing together the research and producing actionable and strategic findings for her clients.
Emma graduated with a BSc in Environmental Science after which she did an MSc in Behavioural Ecology. Emma enjoys travelling and has been to a number of countries throughout the Americas and the Caribbean, her dream is to see as many countries as possible in her lifetime, whether through work or play!
Most likely to be found: training or running outside (if it's not too cold!)
Drinks: Slim gins
Loves: the smell and sound of the jungle
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