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Joel Conway
Research Director
Works extensively on strategic studies for clients on a wide range of issues from advertising and brand strategy to the development of new products and marketing communications. Experienced in retail, technology and telecomms, finance and FMCG, Joel has worked extensively on understanding the lifestyles, values, aspirations and purchasing decisions of different consumer typologies. In addition, he is experienced in managing customer closeness sessions and workshops.
Joel has been an avid reader of both Men's Health magazine and the financial press for many years. He makes it to the gym occasionally, and hasn't lost too much money on the stock market recently. Nevertheless, he tends to prefer his workouts to be more mental than physical and concedes that he's far better at picking the brains of consumers than shares on the stock market.
Eats: the breakfast of a Men's Health nut
Drinks: on occasion as if he has a death wish
Drives: people mad when discussing philosophy, (and a grey VW Golf)
Good weekend: catching up with friends, Frisbee in a sunny park, something vaguely cultural, reading the Sunday papers
Worst travel experience: stuck all night in an Indian desert with food poisoning
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