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Andrew Burns
Board Director
Andy runs the rdsi’s Leeds office with expertise in innovation, new product development and strategic research across sectors including Automotive, FMCG, Financial and Consumer Electronics. He's been moderating groups, running creative workshops and conducting ethnographic research since 1998 and is particularly interested in customer emotions, uncovering unspoken needs and bringing creatives closer to the people they design for.
He enjoys researching in naturalistic contexts with new methods and the challenge of delicate subject areas - but gets just as big a kick moderating groups. He has a degree in Psychology from Birmingham University and a PhD in Consumption Emotion from Cranfield University.
I’ve appeared on: University Challenge – my team let me down
I love: My iPod, my man-bag and my car but can never find a pair of shoes I’m entirely happy with
Eats: If I ate thai food everyday till I die I’d be a happy man |
