The Business Issue
Our client needed to better understand the breakfast occasion in India; uncovering consumer tensions, expectations & concerns for kids 5-14 years old. This would enable the team to design and develop product solutions to meet the consumer needs, ultimately with a commercial objective to drive business growth for family nutrition category.
What We Did
We ran 4-hour in-home breakfast immersions sessions across different locations in India. We observed the family dynamics including current regimes, behaviour & food choices of both mum and child. Within the session we used a wealth of stimulus to explore future product ideas including preference of shape, size, and colour, as well as product benefits & claims.
We identified the product opportunities going forwards for the Indian market and used video footage from the immersion sessions to bring the findings to life.