Brand Tracking in Clothing & footwear

Written by on March 6th, 2018


In 2016/17, we launched a new Brand Equity Tracker (BET) with one of the UK’s largest retailers of clothing and footwear. The BET comprised four key pillars – swimwear, outdoor, rugby and footwear – and was set up so that the methodological approach was the same across all of our clients’ sub-brands.

Central to this approach was a consistent framework of measuring brand equity based on modern, evidence-based marketing principles.

In 2017 at the Aura Brand Tracker event we presented our approach along with illustrating the impact it made to the business.