Case Studies

We view each and every brief as a bespoke project starting with a blank canvas and letting your key questions and business objectives guide our approach, not only to methodology but also the outputs we deliver to you and your stakeholders. You can see some examples of our current work below.

Unlocking winning ideas in the premium chocolate market

November 2nd, 2016

Our client came to us looking for a global positioning for their premium chocolate brand. They had a huge number of ideas and needed a way of condensing them into something concise and actionable to inform their strategy. The positioning needed to be impactful in both the US and Japan and they needed a clear… Read more »


October 20th, 2016

An educational provider wanted to generate ideas for new ways of learning, appropriate and relevant for the millennial target. They had a key focus on the potential role of technology. We ran a co-creation session with millennials & clients. We invited 8 millennials aged 18-24 years to join RDSi and clients in the session. With… Read more »

Understanding millennials who didn’t go into further education

October 19th, 2016

A distance learning provider wanted to better understand a key audience to their evolving business: those aged 16-24 with level 1 qualifications, having chosen not to go into further education. Our client needed insight into their lifestyles, behaviours and attitudes in order to better understand their learning and training needs, and ways of tailoring materials… Read more »

Understanding the needs of students based on their attitudes not demographics

October 18th, 2016

Our client was looking to get a better understanding of the issues facing their students and how those with different needs can be best supported to help them develop their next strategic plan. Importantly, they wanted to look at the needs of students differently, helping them to think beyond demographics, and instead look at their… Read more »

Let's work together

If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.