We view each and every brief as a bespoke project starting with a blank canvas and letting your key questions and business objectives guide our approach, not only to methodology but also the outputs we deliver to you and your stakeholders. You can see some examples of our current work below.
A new client came to us having been through 3 previous rounds of research to crack their advertising. They were struggling to get the ‘a-ha’ moment that would reassure them they were taking the most successful execution forward. Just 1 week before production was due to start, they came to us with 7 potential executions… Read more »
The workshop aimed to convey the power of one-to-one consumer experience – In an ever-changing world, our client felt they had lost touch with their consumers. With stakeholders having multiple pressures & demands on their time, there was a need to change behaviour and approach connections differently Consumers and stakeholders first connected through a WhatsApp… Read more »
The objective was to assess a new campaign, identifying the strength / uniqueness of the campaign vs what is currently communicated by the category, as well as the campaign’s ability to make people switch to the brand. There were both time and budgetary limitations. Using our 360° digital qual approach allowed us to replicate the… Read more »
Our client needed to better understand the breakfast occasion in India; uncovering consumer tensions, expectations & concerns for kids 5-14 years old. This would enable the team to design and develop product solutions to meet the consumer needs, ultimately with a commercial objective to drive business growth for family nutrition category. We ran 4-hour in-home… Read more »
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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.