Case Studies

We view each and every brief as a bespoke project starting with a blank canvas and letting your key questions and business objectives guide our approach, not only to methodology but also the outputs we deliver to you and your stakeholders. You can see some examples of our current work below.

Brand Tracking in Clothing & footwear

March 6th, 2018

In 2016/17, we launched a new Brand Equity Tracker (BET) with one of the UK’s largest retailers of clothing and footwear. The BET comprised four key pillars – swimwear, outdoor, rugby and footwear – and was set up so that the methodological approach was the same across all of our clients’ sub-brands. Central to this… Read more »

Optimising a multi channel campaign

Our client had a striking campaign idea to launch a new product line in the US. They had stimulus for multiple channels, including various executions for each. They needed to understand the impact of the campaign idea overall, to make sure it communicated an empowering message to women, as well as conveying the brand as… Read more »

Unlocking winning ideas in the premium chocolate market

February 25th, 2018

Our client came to us looking for a global positioning for their premium chocolate brand. They had a huge number of ideas and needed a way of condensing them into something concise and actionable to inform their strategy. The positioning needed to be impactful in both the US and Japan and they needed a clear… Read more »

How tone of voice across different channels can work to empower the 60-80-year-old demographic and build brand warmth

January 29th, 2018

Our client, a multi-channel home and garden retailer, were aware of their customers’ older demographic, but needed to better understand the daily struggles and needs customers faced around the home and the garden. In-light-of this context, a review of the current offer was required, to ensure it felt relevant and compelling enough to continue generating… Read more »

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.