Articles

In addition to ad hoc project work, we believe it is important to always have our finger on the pulse of consumer behaviour and our Thought Leadership is evidence of this. We regularly immerse ourselves in different topics or targets according to macro market trends. This work helps keep us engaged and informed on broader consumer issues and how they impact on attitudes and behaviours particularly in our clients categories.

The Threshold of Trust

Written by on March 21st, 2018 in .

They say that trust takes years to build, seconds to break, and forever to repair; and now more than ever does this old adage hold true. In the UK, trust between consumers and brands and between citizens and authorities is paper-thin and becoming increasingly more fragile by the day. If we continue along this path… Read more »

The Age of Compassion

Written by on January 30th, 2018 .

We hear a lot about the Over 50s… the most disposable income of any other generation, the freedom to do the things they want, when they want. Feeling comfortable in their own skin; so that looking the ‘right’ way or saying the ‘right’ thing is no longer such an agonising concern. Do they really have… Read more »

The Researcher’s Workspace

Written by on October 23rd, 2017 in .

It dawned on me recently that many professions have an archetypal working environment that is tried, tested and proven to be beneficial to the work they undertake. Think of an architect; A high slanting desk with plenty of light and capacity for large planning documents. A developer; multiple screens arching around them, offering multiple perspectives… Read more »

Concepts, Dreams & Nightmares

Written by on June 26th, 2017 .

(A summary of the paper presented at the Media Research Group)   Concepts are the thing of dreams. They represent progress, evolution and revolution. They result from collaboration, imagination and ultimately creativity. And yet, they go on to become a respondent’s nightmare!   I recently attended a presentation from Will Gompertz who has been named… Read more »

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.