In addition to ad hoc project work, we believe it is important to always have our finger on the pulse of consumer behaviour and our Thought Leadership is evidence of this. We regularly immerse ourselves in different topics or targets according to macro market trends. This work helps keep us engaged and informed on broader consumer issues and how they impact on attitudes and behaviours particularly in our clients categories.

My Placement at RDSi

Written by on January 19th, 2018 .

Having reached the six-month marker of a year-long work placement, I felt it was time to reflect on whether my decision to postpone my third year of study in Psychology at the University of Leeds was a decision well made. Leaving university and entering the big wide world of work is a very daunting path… Read more »

The Researcher’s Workspace

Written by on October 23rd, 2017 in .

It dawned on me recently that many professions have an archetypal working environment that is tried, tested and proven to be beneficial to the work they undertake. Think of an architect; A high slanting desk with plenty of light and capacity for large planning documents. A developer; multiple screens arching around them, offering multiple perspectives… Read more »

Concepts, Dreams & Nightmares

Written by on June 26th, 2017 .

(A summary of the paper presented at the Media Research Group)   Concepts are the thing of dreams. They represent progress, evolution and revolution. They result from collaboration, imagination and ultimately creativity. And yet, they go on to become a respondent’s nightmare!   I recently attended a presentation from Will Gompertz who has been named… Read more »

When Two Tribes Go For More

Written by on June 20th, 2017 .

RDSi have been supporting charities for as long as we have been in existence, but this year we wanted to make that contribution more tangible than monetary gifting. We wanted to offer our ability to understand people. We felt that there were voices that needed to be heard and important questions to be asked and… Read more »

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Let's work together

If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.