Articles

In addition to ad hoc project work, we believe it is important to always have our finger on the pulse of consumer behaviour and our Thought Leadership is evidence of this. We regularly immerse ourselves in different topics or targets according to macro market trends. This work helps keep us engaged and informed on broader consumer issues and how they impact on attitudes and behaviours particularly in our clients categories.

Concepts, Dreams & Nightmares

Written by on June 26th, 2017 .

(A summary of the paper presented at the Media Research Group)   Concepts are the thing of dreams. They represent progress, evolution and revolution. They result from collaboration, imagination and ultimately creativity. And yet, they go on to become a respondent’s nightmare!   I recently attended a presentation from Will Gompertz who has been named… Read more »

When Two Tribes Go For More

Written by on June 20th, 2017 .

RDSi have been supporting charities for as long as we have been in existence, but this year we wanted to make that contribution more tangible than monetary gifting. We wanted to offer our ability to understand people. We felt that there were voices that needed to be heard and important questions to be asked and… Read more »

The Art of Speed Dating: 15 Client Meetings in 10 Hours

Written by on June 18th, 2017 .

On Wednesday 7th June, Savoy House played host to over 150 market research professionals for the annual Market Insight Forum. Run by Richmond Events, the forum takes the speed dating format and applies it to a different sort of match making – client and supplier. As a supplier, you are promised over 15 matches throughout… Read more »

The Perfect Partnership of Consumer Insight and Semiotics

Written by on April 23rd, 2017 .

Consumer insight is about individuals, their experiences, attitudes and behaviour. Market researchers endeavour to immerse themselves in the world of consumers in order to see through their eyes, and condense this knowledge into actionable insight for their clients. Semiotics has a wider perspective; learning instead from the culture that consumers operate in. Semioticians analyse culture… Read more »

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If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.