We promise to bring you fresh thinking and sound strategic advice grounded in real consumer insight; as a full service agency we work in partnership with our clients to deliver high quality research and consultancy globally.

THE OVER 50s...

...are a diverse, nuanced group, dealing with a wide range of issues from retirement and health challenges through to finding love again.

Traditional concepts are difficult for consumers to work with

Maybe there's a better way . . .

At RDSi, many of our clients need to develop ideas that not only research well in qual, but also get the go-ahead from quantitative testing. We believe that if the concept research process starts out right, a green light is more achievable.


MILLENNIALS: Keeping track of Generation Y

Take a look at a few of the more interesting trends we've seen exhibited by Millennials, and why it matters for your business. Find out about our trailblazing millennials community to keep on top of the latest Millennial trends.


MASCULINITY: We have launched our Modern Masculinity series and would like to start the conversation…

Let's work together

If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.

Latest Case Studies