We promise to bring you fresh thinking and sound strategic advice grounded in real consumer insight; as a full service agency we work in partnership with our clients to deliver high quality research and consultancy globally.

THE OVER 50s...

...are a diverse, nuanced group, dealing with a wide range of issues from retirement and health challenges through to finding love again.

Traditional concepts are difficult for consumers to work with

Maybe there's a better way . . .

At RDSi, many of our clients need to develop ideas that not only research well in qual, but also get the go-ahead from quantitative testing. We believe that if the concept research process starts out right, a green light is more achievable.


Millennials Mindcast: NOW LIVE!

Our new trailblazing digital community following the lives of millennials is now live! Over the next few months, we will be keeping in touch with a group of millennials who have just started life at university via a digital hub. The aim is to keep track of all the latest trends and issues that matter to this group of millennials during a significant transitional phase in their lives.


MASCULINITY: We have launched our Modern Masculinity series and would like to start the conversation…

Let's work together

If you’ve got a brief or a question which would benefit from sound strategic advice, grounded in consumer insight, get in touch; we would love to talk to you.

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